Close-Rate Diagnostic
A single blended close rate hides two different businesses. Enter your real lead sources and the diagnosis comes apart, with the arithmetic shown and the source cited.
read the essay →Vendor data, directional: who the lead is matters more than how good you are. No formal association study publishes hit ratios by source.
EverQuote (vendor); practitioner · 2024 ↗Your close rate is not one number. It is 3.
Your blended 24.9% hides a 48.3pp gap. Referrals closes at 57.5%. Internet leads closes at 9.2%. Those are two different businesses wearing one number. The highest-impact move is shifting quote volume toward Referrals, not "getting better at sales."
65% of your quoting effort is going to your worst-converting source.
Internet leads takes 65% of your quotes and closes at 9.2%, below your 24.9% average. That is where your time is leaking. Every quote you move off Internet leads and onto a stronger source lifts the blended number without one extra hour of work.
Your best source is starved.
Referrals closes at 57.5% but only gets 22% of your quotes. It is your most underused asset. Before you spend a dollar on new leads, find out why your best-converting source is your smallest.
No model generated any of this. It is arithmetic you can redo by hand. Edit the numbers above and run it again. That is the whole point: numbers come from a calculator with a source, never from a confident guess.