For all of history, great meant big. That just changed.

I'm Justin Eggar. The hardest I ever worked built the least. My first agencies took years of long days to grow by inches. The breakout came later, not from working harder but from finally affording what big companies take for granted. Effort was never the constraint. Cost was. And it's collapsing. I'm building software so any business can run on the intelligence that used to require a Fortune 500 budget.

The tools that used to take a giant now answer to anyone who knows what to ask. A research team on Tuesday, a CFO on Thursday. I write about what people build with that, and about the one job it won't take: deciding what's worth doing.

Writing

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Your Close Rate Is Lying to YouA single close-rate number tells you almost nothing about what to fix. Break it apart by lead source and the real problem appears.2026-03-127 min

Who

An operator who builds. Fifteen years inside insurance agencies, captive and independent, on the hook for the P&L. About →

Building

Software so a small business can run like a big one, and the person who owns it gets a life. Pre-launch, honest about what is and isn't built yet.

Tools

A few calculators worth sharing. Free, no email, the math shown. Tools →

Building something, or want to push back on a point here? Message me on X, @justineggar.