About Us#

I’m Justin Eggar. My wife Katlyn and I have spent a combined 20+ years in insurance distribution, building agencies from scratch, scaling operations, developing producers, and learning a lot of hard lessons along the way.

I started my first agency in 2011 out of a building that used to be a candy store in Geneva, Illinois. No book of business, no clients, no idea what I was doing. I figured it out the hard way, which turned out to be the only way that actually sticks.

Since then I’ve built on both the captive and independent sides of the carrier-agency relationship. I ran one of the highest-producing Allstate agencies in the country out of roughly 10,000 agencies. I later pivoted to independent, built agencies there, and founded a network. Some of that went very well. Some of it didn’t. I shut down a startup when it wasn’t working. That one hurt.

Katlyn brings deep experience in producer development, learning and development, and operational design across both captive and independent models. Together we’ve written tens of millions in premium, hired and trained producers, built systems that worked (and systems that didn’t), and seen the carrier-agency relationship from every angle.

What This Site Is#

Everything here comes from operating experience, not theory. The math is real. The failures are real. The recommendations are things we’d actually do, or did do, not things that sound good in a slide deck.

We write for three groups of people:

Agency owners who want to grow their business, build their team, and run a better operation. Most of what you’ll find here is built for you.

Field leaders who want to create real value for the agencies they serve. We’ve been on both sides of that relationship and we know what actually helps versus what just checks a box.

People thinking about getting into this business. We’ve written a complete guide for you, from licensing through your first year, with downloadable tools and real financial modeling.

Stay in the Loop#

New posts go out regularly. If you want to get them by email, subscribe below.

What We’re Building#

Beyond this site, we’re building technology and training programs designed to help insurance agencies and the people who support them operate at a higher level. If you’re a carrier, a network, or an agency owner interested in what we’re working on, reach out.

Get in Touch#

LinkedIn is the best place to connect. We’re active there and respond to messages.

We work with carriers, agencies, and networks in a few ways:

  • Consulting for agency owners who want hands-on help with growth strategy, operations, or financial modeling
  • Advisory services for carriers and networks rethinking their field leadership model or agency support structure
  • Training and development for field leaders, agency owners, and producer teams
  • Speaking on agency operations, field leadership, and building businesses in insurance distribution

If any of that fits what you’re looking for, use the form below. We read everything and respond to most of it.

Navy veteran. Born in South Korea, grew up in the Fiji Islands. Currently based in Florida.